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Anti-Bullying Ambassador Programme


Set up in 2011, the Anti-Bullying Ambassador programme is part of the Diana Award charity. In 2013 the programme received funding from the Department for Education. The programme offers resources and training to schools and youth organisations in England, Scotland, Wales, Ireland and Northern Ireland. 

Dudley is actively involved in the Anti-Bullying Ambassador programme.  During Spring and Summer 2018, the Diana Award Charity trained almost 450 ambassadors across primary, secondary and special schools in Dudley.  Over 80% of our schools were involved in this.

An Anti-Bullying Ambassador is someone who has been trained by The Diana Award Anti-Bullying Campaign.  Their role is to help educate their peers on bullying, lead on anti-bullying campaigns, promote a culture which celebrates and tolerates difference and help keep their peers safe both online and offline.

As of March 2018, the Diana Award has trained over 22,000 young people to become Anti-Bullying Ambassadors in over 2,500 schools across the United Kingdom of Great Britain and Northern Ireland, Greece, United Arab Emirates and the Channel Islands.

At Cotwall End we have embraced The Diana Award Anti-Bullying Programme and our School Councillors recently attended a training day.  They all learned what their role as an 'Anti-Bullying Ambassador' means and the responsibilities they have.


You can spot our Ambassadors by the special badge they wear!


Our Ambassadors were introduced to the whole school during a special assembly on Stand up to Bullying Day, on 13th June 2018. After the assembly, classes took part in activities to understand what bullying is and how we can stop it from happening.

Please have a look at the presentation from the day.

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